Those “Faked” Bubsy 3D Pull Quotes Were Actually Real
Bubsy 3D is famous for being a trainwreck of a game. It was one of the very first 3D platformers, but it was in the unlucky position of coming out after games like Super Mario 64 and Crash Bandicoot (though just by a few months — Mario 64 launched June 23, 1996; Crash launched September 9; and Bubsy launched October 31).
One version of the game’s cover art features a mystery that’s been puzzling Bubsy haters for several years:
There are pull quotes on the cover, supposedly from reviews of the game, that present the contents of this jewel case as something of a masterpiece. One quote comes from the esteemed EGM, while the other mentions the game winning the “Gold X Award” from PSExtreme.
These same quotes — along with a third by Next Generation magazine — also appear in this ad:
Two decades after the game’s release, it has definitely not stood the test of time; even Bubsy’s creator Michael Berlyn has referred to it as “my greatest failure.” This has caused many to question the validity of the pull quotes. In fact, an urban legend has sprung out of this that claims Accolade, the company who published the game, had completely fabricated these quotes in order to sell more copies of the game. Some have even gone so far as to suggest that neither the “Gold X Award” nor PSExtreme magazine had ever existed at all.
In fact, even the Bubsy 3D Wikipedia page claimed that the award never existed at one point. Note the highlighted text in the screencap below.
(The page has since been cleaned up by diligent Wikipedia editors.)
Now, all this makes for an interesting controversy, giving tinfoil-hat-wearing loonies plenty to talk about on Internet forums. Unfortunately for those guys, the legend is false. These pull quotes are actually real.
The EGM quote was taken from a preview of Bubsy 3D printed in Issue 88 (the November, 1996, issue). Interestingly enough, the quote sort of dismantles the article, pulling the word “stunning” from the first paragraph of the preview:
and the rest of the quote from the final paragraph:
It’s admittedly strange that they handled the quote in such a way, though they were careful to use ellipsis to show where content had been removed (which is standard practice for quoting something). Still, as you can see from the surrounding context, the preview coverage was actually very positive, and despite the quote being so fragmented, it represents the spirit of the piece. EGM wasn’t using the word stunning in a phrase like, “the least stunning game I’ve ever seen in my life,” or “this game is the opposite of stunning.”
Some people have complained that the quote was taken from preview coverage and not review coverage. To those people I must point out that this is actually a pretty common practice that still exists to this day. Having worked in the games journalism industry for several years, I can personally confirm that very few pull quotes you’ll see on the cover of a game are actually taken from reviews. In most cases, the game’s cover has already been printed before actual review copies are handed out. It’s just how the industry operates.
Of course, in the case of Bubsy 3D, EGM‘s review was quite a bit harsher than their enthusiastic preview. Perhaps people complaining about the quote are conflating the review and the preview. Again, the preview was pretty positive overall, and that was the source of the pull quotes.
As for PSExtreme, the magazine absolutely did exist (though finding copies these days is extremely difficult), and it ran for almost a decade (though it had changed names a few times; it was PS-X at one point, and it relaunched as PSE2 in the PS2 era). A preview for Bubsy 3D ran in the October, 1996, edition of the magazine (a copy of which exists in my personal collection).
The Gold X Award was a thing it handed out to games with standout reviews. No, there was no award ceremony, nor was there a physical trophy of any kind to hand out, but the Gold X Award was simply a way the magazine could highlight standout reviews. In the issue above, PSExtreme awarded a Gold X Award to Capcom’s Star Gladiator Episode I: Final Crusade.
You’ll notice that the Gold X design matches the one featured on Bubsy 3D’s cover.
To put the Gold X Award into a more contemporary context, Game Informer magazine has been known to do a similar thing, marking reviews as Gold, Silver, and Bronze. For example, on page 82 of Issue 253, they gave the Gold to Titanfall.
So PSExtreme‘s practice of stamping awards on reviews is not unusual by any means.
The one thing that remains to prove, then, is that the PSExtreme review was positive. The issue shown above (the one with Bubsy on the cover) is not the issue that has the Bubsy 3D review in it — it has very late preview coverage, but not a review. The actual review is in the following issue of PSExtreme. It’s very, very difficult to find, but it absolutely exists. In fact, after over a year of searching, I did finally manage to dig up a copy thanks to a person by the name of Alex Winding, who contacted me after I made a post on Reddit asking about the magazine. (I’ve posted the full scan of the review at the bottom of this article.)
The review was written by someone named Dave, who gave Bubsy 3D a 93% and the elusive Gold X Award. The infamous quote from the Bubsy 3D cover was:
… one of the sleeper hits of ’96 …an experience that no action platform gamer should miss.
Like the EGM review, this one was broken up. The first half of the quote comes from the second paragraph of the review, while the second half comes from the final line of the piece. So yes, that quote is also real.
And after all that, hopefully we can finally put to rest the legend that Accolade posted fake pull quotes — and even made up an award — to make Bubsy 3D look cooler than it was.
Here’s the scan of the PSExtreme review:
Actually, it is fake. Michael Berlyn himself said so.
I think you might be trolling. But just in case you aren’t…
I don’t know what else you need for evidence, especially since you haven’t shown a source for your claim. Even if M Berlyn did say that (which I am very skeptical of), it’s possible he misspoke or misremembered. Because those pull quotes are very much real.
The author literally provides all the proof physically possible. What more do you need?
It was SO MUCH work to find some of these things, so I can see how people would be skeptical that they exist. But I did provide all of my sources, which can be verified by those who want to do the work and dig up these magazines for themselves.
At Retrovolve, we have stacks and stacks of old gaming magazines that we routinely search through, but oftentimes we’ll head over to eBay to get back issues of specific things we need. In the case of the PSExtreme Bubsy review, it took me a year to track down that issue. It’s super, super rare.
Anyway, thanks for the comment. It makes me really happy to see how much the general perception of Bubsy 3D has shifted in the past years, due to more information being available. Bubsy 3D wasn’t great, but it was doing something new and interesting at the time, and I think that counts for something.
Plus, Michael Berlyn is a sweetheart. I had a wonderful time getting to talk to him.
Didn’t even read the freakin’ article, did you?
Pinnacle of the “uh actually” stereotype, congrats, nobody here likes you now.
Does the magazine give Dave’s full name? I was Googling around because I want to know what this guy is up to now, but I can’t find anything so far.
The article scan just says Dave. I was trying to find the few copies of PSXtreme that I own to see if there’s a staff page that has more details, but my apartment is super disorganized right now and I’m not sure where those magazines went.
Brings back memories. It’s interesting you were sent something to be of help by one Alex Winding, because the name of the reviewer in question is Dave Winding. I believe he headed up Dimension Publishing (not entirely sure) and PS Extreme Magazine, though the mag did have an Editor-in-Chief named Greg (I think).
Dave was a HUGE platform game fan, and devoured just about every platformer he could find. One of my favorite sections of that magazine was the editorial at the end. It was always written by Dave, and he often talked about the games industry both in and outside the world of PlayStation. I once had a huge pile of those mags, but they’re long gone now.