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Daily Archives: April 19, 2016

ralph mcquarrie atari

The Strange and Wonderful World of Atari Box Art

In the age of Atari, games couldn’t sell themselves on graphics alone. Games needed ways to spark players imaginations, to convince them that their villains and heroes were more than awkward clumps of pixels. And for that, they relied on box art. While some video game companies gave little thought to their cover art, Atari made it a priority. “I felt fundamentally that this was a consumer product that needed all the care and attention that a record album did,” explained Atari’s founder, Nolan Bushnell.. “I wanted the artwork to have a consistency to it, so that immediately, when you glanced at our packaging, you knew it came from Atari and you knew it was beautiful.” One of the first artists Atari partnered with was Cliff Spohn, a commercial artist with a distinct detailed style.…